Buyoed by Havas Deal NewsCred Talks to Clients about Brazil
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
View ArticleLINKAGE: DishLATINO’s Winning Streak and Mazola Helps Moms Keep It Real
Slippery brands get entertaining, enticing Hispanic consumers to pay attention. Havas Goes Faux for DishLATINO To excite Hispanic consumers about subscribing to DishLATINO, Havas tapped Mexican TV...
View ArticleResearch: Latin Americans Have Significantly Higher Brand Attachment, Havas...
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other...
View ArticleResearch: Copa America 2015 – Soccer Fans in Latin America Deciphered
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin...
View ArticleInto AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…
Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an...
View Article#PortadaMex: On October 13 Connect with Unilever, Havas, Volaris, Mindshare...
A speaker roster of all-star Marketing and Media Stars is all set for our fifth annual Foro Portada Mexico in Mexico City's Hotel Presidente InterContinental on October 13.
View ArticleDIGITAL BITES: IMS, Mercado Libre, Audio.ad, Headway, MMA
November is an intense month that sometimes resembles those football games in which the adjustments necessary to reach the desired results are achieved in the last minutes. This is the situation we are...
View ArticleCHANGING PLACES LATAM: Erh Ray, Gal Barradas, Douglas Patricio…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
View ArticleDigital Bites: PortadaLat, Cannes, Havas, Banco Azteca, Social Media Week
Hello, friends! Here I am again, with the highlights of the month: moves, international events and "gossip" that my industry friends share with me. What would I be without them?
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Wunderman, Dentsu-Aegis and Havas Shop in Latin America
Latin America agency M&A is hot with a busy start of the year for global agency powerhouses WPP (Wunderman), Dentsu-Ageis and Havas as they are buying agencies in Brazil, Chile and Argentina.
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SALES LEADS: Buchanan’s, John Hancock, Tropicana…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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AB InBev to Review US $2 Billion Global Media Assignment
Anheuser-Busch InBev, one of the world's largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
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Havas Group AdCity Launches New Cross-Device mOOHbile
Through Havas Group pure player Adcity, the marketing company launched its mOOHbile offer, for facing the challenges of geolocation.
View ArticleCHANGING PLACES LATAM: Michelle Wasserman, María del Carmen Padilla,...
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
View ArticleCHANGING PLACES LATAM: Mónica Castillo, Sebastián Viberti, Vanita Sabnani…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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CHANGING PLACES: Donald Chesnut, Fran Mires, Chris Hirst, Mandy Dean…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Wunderman, Dentsu-Aegis and Havas Shop in Latin America
Latin America agency M&A is hot with a busy start of the year for global agency powerhouses WPP (Wunderman), Dentsu-Ageis and Havas as they are buying agencies in Brazil, Chile and Argentina.
View ArticleClik here to view.
SALES LEADS: Buchanan’s, John Hancock, Tropicana…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
View ArticleClik here to view.
AB InBev to Review US $2 Billion Global Media Assignment
Anheuser-Busch InBev, one of the world's largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
View ArticleClik here to view.
Havas Group AdCity Launches New Cross-Device mOOHbile
Through Havas Group pure player Adcity, the marketing company launched its mOOHbile offer, for facing the challenges of geolocation.
View Article